Search Engine Optimisation (SEO)
If you have a website, it is vital that it ranks well on Google Search so that potential customers can easily find your business. No matter how great your website looks, if it is poorly ranked on Google it will likely not get many hits and the number of people who contact you from the website will be very low. This is where we can help.
We have many clients of all sizes in a wide range of industries who perform very well on Google, often ranking in the #1 spot for their chosen keywords. They get a lot of visitors on their website every day, many of whom make an enquiry and become paying customers.
The goal of search engines such as Google is to return a list of the most relevant websites when somebody enters a search phrase. If the websites that Google returned for a search phrase were not relevant and the user had to navigate to the third or fourth page to find what they were looking for, they would soon stop using Google and use one of their competitor search engines instead. Therefore it is very important to Google that it returns the most relevant websites for every search phrase entered and it does this by using an ever evolving algorithm which ranks every website on the internet.
While the exact algorithm Google uses to rank websites is kept top secret, the ingredients that make up the formula are known. Factors such as the content of your website, page meta data, use of headings, the speed of your website, URL structure and having an XML sitemap are just some of the factors in how well your website is ranked on Google. These are all things we are very familiar with and use on a daily basis to improve the ranking of websites we work on. We only use white-hat techniques to improve your ranking on Google and don’t use any unethical methods that could hurt you in the long term.
How We Can Help
If you don’t currently have a website for your business we can build you one from scratch which will be search engine optimised to a very high standard following all SEO best practices to ensure it performs well on Google. If you would like us to build a website for your business, please don’t hesitate to get in touch.
If you already have a website but it is performing poorly on Google, get in touch with us as we may be able to make changes to it that will help it climb up the search engine rankings. Depending on how your current website was developed we may be limited in what we can do to improve it’s SEO, in which case we would recommend having a new website built from scratch. However, even if this is the case you can rest assured that it won’t cost you an arm and a leg as our web design services are very affordable.
If you would like us to take a look at your current website to see how it could be optimised to perform better on search engines, please put your details into our SEO Audit form.