Google Ads Experts in Hull

Every business is competing for ranking on Google Search and wants their website to climb as high as possible as quickly as possible. Unfortunately, especially for brand new websites, this process can happen gradually over a period of months or even years. If you are looking for more immediate results then this can be achieved by using Pay-Per-Click (PPC) marketing.

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What is Google Ads?

You may notice when performing a search on Google that often the top few websites have ‘Ad’ written next to them. These are Pay-Per-Click (PPC) adverts and, as the name suggests, the businesses listed here pay an amount to Google every time somebody clicks on their advert. These adverts are set up using a platform called Google Ads and are shown in addition to the business’s regular (organic) listing which may appear further down the same page or on a later page, depending on how good the website’s SEO is.

The way that Google Ads works is that businesses choose which keywords they would like their ad to show for and compete with other businesses who also want their ad to display for those same keywords. Google Ads is partly an auction system, meaning that businesses set a maximum amount that they are willing to pay for a click and Google ranks them with the highest bids at the top. However there are other factors affect the ranking of the ad including the quality score which looks at how closely related the ad content is to the keyword, and also how relevant the website is to the search term.

Do I Need a Google Ads Expert?

You may be tempted to set up a Google Ads account yourself and manage your own adverts, however doing so can be quite a daunting and time-consuming task. Google Ads is a very powerful tool with lots of features and if you don’t have any experience setting up Google Ads campaigns you probably won’t get as good value for your money as you would if you outsourced to an expert. Also any small mistakes you make when setting up the account, such as the wrong location settings or wrong budget settings can be very costly for your business.

We are a Google Partner company, specialising in Search Ads, and are proud to display the Google Partner badge on our website. This accreditation shows that we have passed the relevant Google exams and meet the spend & performance criteria needed to become certified. We are highly experienced in setting up and managing Google Ads campaigns and can get you the best value for your budget by optimising things such as the keywords, ad content and quality score.

Why Choose Us?

Here are just some reasons why you should choose us to manage your Google Ads

Google Partner

We are proud to be a Google Partner company. The Google Partner badge shows that we have passed the relevant Google exams and meet the spend & performance criteria needed to become certified.

Experienced Team

We run successful Google Ads campaigns for a wide range of clients and are experienced in setting up and managing Google Ads campaigns that will get you the best possible value from your budget.

Get More Leads

You may be put off by the idea of paying for clicks but it is a very effective way of bringing in extra work for your businesses. It’s also highly measurable so you can see exactly how much leads are costing.

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