Web Design Project: Although we normally build websites for companies in the Hull & East Yorkshire region, we are also happy to work with businesses from outside this region. One example of this is Chiswell Fireplaces. Based in St Albans, Chiswell Fireplaces supply and install a wide range of fireplaces, fires & stoves in Hertfordshire, Buckinghamshire, Bedfordshire & North London
The site’s main colours are a rich charcoal grey and a softer, elegant blue-grey. This palette set a warm, inviting, yet professional mood, perfectly reflecting what the company is all about.
Our creative team carefully selected a mix of stock and client-provided images to showcase the variety of products on offer. These images help paint a vivid picture of the warmth and elegance you could add to your home or business space.
When it came to typography, we chose a bold, eye-catching font for the titles, which nicely contrasted with a more traditional, easy-to-read font for the main text. This blend made for a pleasant reading experience while subtly highlighting the brand’s commitment to quality.
In terms of design, we went for a boxed theme that you’ll see in icons, buttons, and other elements on the site. We avoided rounded corners to keep the look modern and in line with the products available.
We designed the website with a diverse audience in mind, aiming to make it a go-to resource for anyone interested in enhancing their spaces with Chiswell Fireplaces’ products. The site not only showcases their exclusive range but also makes it easy to get in touch and find detailed information. The “Get a Quote” button is front and centre, encouraging visitors to take action.
Navigating the website is a breeze, thanks to a dropdown menu that clearly lists all the product categories, each linking to its own detailed page showing all the products in that category.
SEO was a top priority for us. We optimised each page with custom meta titles and descriptions, and sprinkled in just the right amount of keywords to improve search engine performance. We also made sure to include these keywords in headings and page titles for added impact.
The website is built on the versatile WordPress CMS platform, ensuring easy content management and mobile responsiveness. This means users can navigate the site effortlessly, whether they’re on a computer or a mobile device.
To sum it up, this project resulted in a sleek, professional, and highly functional website that truly reflects Chiswell Fireplaces’ dedication to quality and customer satisfaction, strengthening their online presence.