Local Service Ads Experts

We specialise in Google Local Service Ads and can help your business become Google Guaranteed, making you stand out in local search results. With our expertise, your business can appear at the top of Google, attracting high-quality leads from customers actively searching for your services. We’ve helped businesses across various industries get verified, generate more enquiries, and boost their sales through Google’s trusted advertising platform.

How You Benefit

Here are some of the benefits you will get from using local service ads

Top Placement

Your business appears above organic search results and PPC ads, making it the first thing customers see when they search for services.

Pay-Per-Lead

Unlike traditional ads, you only pay for actual leads—not just clicks—ensuring a higher return on investment for your ad spend.

Google Guaranteed

Your business gets a Google Guaranteed badge, which increases trust and reassures customers that Google backs your services.

Better Leads

Google Local Service Ads connect you with ready-to-book customers, meaning higher-quality enquiries and fewer wasted leads.

Easy Budget Control

With pay-per-lead pricing, you set your weekly ad budget, and Google automatically adjusts your ads to get the best results within that limit.

Full Ad Management

We handle the setup, optimisation, and management of your ads, ensuring top performance while you focus on running your business.

Frequently Asked Questions

Below are answers to some questions we are frequently asked about local service ads and Google Guaranteed

Google Guaranteed is a trust and verification programme for businesses that run Google Local Service Ads, which appear at the very top of Google Search results, above both organic listings and traditional Google Ads.

When your business is Google Guaranteed, a green badge is displayed alongside your ad, showing customers that Google has verified your business, licences, and insurance. This builds trust and increases the likelihood of potential customers choosing your services.

Google Local Service Ads operate on a pay-per-lead model, meaning you only pay when a customer contacts you directly through your ad—not per click, like standard Google Ads.

Google also offers a money-back guarantee for customers who book a service through a Google Local Ad. If they’re dissatisfied with the work, Google may reimburse them up to £1,500 GBP, subject to their terms and conditions.

To become Google Guaranteed, businesses must pass Google’s background checks and verification process to ensure they meet industry standards and provide reliable services.

Google Local Service Ads are available for a wide range of service-based businesses, including:

  • Tradespeople – Plumbers, electricians, heating engineers, roofers, handymen, tilers, flooring specialists, and mobile mechanics
  • Home Services – Cleaners, carpet cleaners, pest control, window cleaners, painters & decorators, and removals & man-with-a-van services
  • Security & Maintenance – Locksmiths, alarm installers, garage door specialists, and CCTV installers
  • Professional Services – Accountants, estate agents, financial advisors, solicitors, and mortgage brokers
  • Wellness & Personal Care – Massage therapists, beauty salons, personal trainers, and physiotherapists
  • Landscaping & Outdoor Services – Garden designers, tree surgeons, arborists, and driveway & paving specialists

Google is constantly expanding the industries eligible for Local Service Ads, and availability varies by location. If you’re unsure whether your business qualifies, contact us, and we’ll check eligibility for you.

No, limited companies, sole traders, partnerships, and independent contractors can all apply for Google Guaranteed status. Eligibility depends on meeting Google’s verification requirements, including background checks, licensing, and insurance where applicable.
Becoming Google Guaranteed is a straightforward process, and involves the 4 steps outlined below:
 
1 – Contact Us – Reach out to discuss your interest in Google Local Service Ads.
2 – Eligibility Check & Documentation – We assess your business’s eligibility and request necessary documents, such as licences and insurance.
3 – Google Verification – Google conducts background checks and verifies your submitted information.
4 – Ad Setup & Optimisation – Once approved, we set up and optimise your Local Service Ads to maximise lead generation.We manage the entire process, ensuring a seamless experience as your business becomes Google Guaranteed.

To qualify, businesses typically need to provide:

  • Proof of business registration – Either a Company Registration Number (CRN) from Companies House (for Ltd companies) or a VAT Tax ID (for VAT-registered businesses, including sole traders and partnerships).
  • Proof of insurance (such as public liability insurance)
  • Valid business licence (if required for your industry)
  • Background checks (for certain industries, such as home services and trades)

We handle the entire application process for you, ensuring your business meets all the necessary requirements.

Google Guaranteed gives you a trust badge, priority placement in search results, and a pay-per-lead model, so you only pay for actual enquiries—helping to increase visibility and credibility.

Your ad will appear at the top of Google search results when people search for your services in your area. Customers can call or message you directly from the ad, making it easy to get new business.

Yes, having a Google Business Profile is essential for running Google Local Service Ads effectively. Your GBP listing helps verify your business details, shows your location in Google Maps, and displays customer reviews—all of which can enhance your ad performance.

If you don’t already have a Google Business Profile, we can set it up and optimise it for you, ensuring your business is fully prepared for Google Guaranteed status and local search visibility.

We take care of everything—from setting up your account and optimising your ads to managing your budget and ongoing performance, ensuring you get the best results. Our professional setup and management service means we handle the complexities of Google Local Service Ads, so you can focus on running your business. Contact us for a quote on our setup and management fees.
To get started, simply contact us and we’ll guide you through the process. We offer a full setup service for a one-off fee, followed by ongoing monthly management to keep your ads performing at their best. Get in touch today for a free, no-obligation quote.

Why Choose Us?

Here are some reasons why you should choose us for your local service ads

Google Experts

As a Google Partner agency, we have extensive experience in Google Ads, Google Business Profile (GBP) management, and search engine optimisation. We know how to optimise businesses for Google’s platforms, helping them appear in local search, Google Maps, and paid ads. Our expertise ensures your business gets maximum visibility and high-quality leads.

Highly Experienced

With years of experience in Google Ads, SEO, and web design, we’ve helped countless businesses grow their online presence and attract more customers. Our knowledge of Google’s advertising ecosystem means we understand how to optimise campaigns, improve rankings, and drive real business growth—whether through organic search or paid ads.

Local Company

We are a Hull-based agency that understands the challenges and opportunities of local businesses. We know how to target the right customers in your area, helping you stand out in Google search results. Whether you’re looking to grow locally or expand further, we offer trusted, hands-on support to help your business succeed online.

Want to Be Google Guaranteed?

Get in touch for a FREE no-obligation quote or to learn more about Google Local Service Ads. We help businesses get Google Guaranteed, appear at the top of local searches, and attract more leads—all while handling the setup and management for you.