Local Service Ads Experts
We specialise in Google Local Service Ads and can help your business become Google Guaranteed, making you stand out in local search results. With our expertise, your business can appear at the top of Google, attracting high-quality leads from customers actively searching for your services. We’ve helped businesses across various industries get verified, generate more enquiries, and boost their sales through Google’s trusted advertising platform.

How You Benefit
Here are some of the benefits you will get from using local service ads
Top Placement
Your business appears above organic search results and PPC ads, making it the first thing customers see when they search for services.
Pay-Per-Lead
Unlike traditional ads, you only pay for actual leads—not just clicks—ensuring a higher return on investment for your ad spend.
Google Guaranteed
Your business gets a Google Guaranteed badge, which increases trust and reassures customers that Google backs your services.
Better Leads
Google Local Service Ads connect you with ready-to-book customers, meaning higher-quality enquiries and fewer wasted leads.
Easy Budget Control
With pay-per-lead pricing, you set your weekly ad budget, and Google automatically adjusts your ads to get the best results within that limit.
Full Ad Management
We handle the setup, optimisation, and management of your ads, ensuring top performance while you focus on running your business.
Frequently Asked Questions
Below are answers to some questions we are frequently asked about local service ads and Google Guaranteed
When your business is Google Guaranteed, a green badge is displayed alongside your ad, showing customers that Google has verified your business, licences, and insurance. This builds trust and increases the likelihood of potential customers choosing your services.
Google Local Service Ads operate on a pay-per-lead model, meaning you only pay when a customer contacts you directly through your ad—not per click, like standard Google Ads.
Google also offers a money-back guarantee for customers who book a service through a Google Local Ad. If they’re dissatisfied with the work, Google may reimburse them up to £1,500 GBP, subject to their terms and conditions.
To become Google Guaranteed, businesses must pass Google’s background checks and verification process to ensure they meet industry standards and provide reliable services.
- Tradespeople – Plumbers, electricians, heating engineers, roofers, handymen, tilers, flooring specialists, and mobile mechanics
- Home Services – Cleaners, carpet cleaners, pest control, window cleaners, painters & decorators, and removals & man-with-a-van services
- Security & Maintenance – Locksmiths, alarm installers, garage door specialists, and CCTV installers
- Professional Services – Accountants, estate agents, financial advisors, solicitors, and mortgage brokers
- Wellness & Personal Care – Massage therapists, beauty salons, personal trainers, and physiotherapists
- Landscaping & Outdoor Services – Garden designers, tree surgeons, arborists, and driveway & paving specialists
Google is constantly expanding the industries eligible for Local Service Ads, and availability varies by location. If you’re unsure whether your business qualifies, contact us, and we’ll check eligibility for you.
2 – Eligibility Check & Documentation – We assess your business’s eligibility and request necessary documents, such as licences and insurance.
3 – Google Verification – Google conducts background checks and verifies your submitted information.
4 – Ad Setup & Optimisation – Once approved, we set up and optimise your Local Service Ads to maximise lead generation.We manage the entire process, ensuring a seamless experience as your business becomes Google Guaranteed.
To qualify, businesses typically need to provide:
- Proof of business registration – Either a Company Registration Number (CRN) from Companies House (for Ltd companies) or a VAT Tax ID (for VAT-registered businesses, including sole traders and partnerships).
- Proof of insurance (such as public liability insurance)
- Valid business licence (if required for your industry)
- Background checks (for certain industries, such as home services and trades)
We handle the entire application process for you, ensuring your business meets all the necessary requirements.
Google Guaranteed gives you a trust badge, priority placement in search results, and a pay-per-lead model, so you only pay for actual enquiries—helping to increase visibility and credibility.
Your ad will appear at the top of Google search results when people search for your services in your area. Customers can call or message you directly from the ad, making it easy to get new business.
Yes, having a Google Business Profile is essential for running Google Local Service Ads effectively. Your GBP listing helps verify your business details, shows your location in Google Maps, and displays customer reviews—all of which can enhance your ad performance.
If you don’t already have a Google Business Profile, we can set it up and optimise it for you, ensuring your business is fully prepared for Google Guaranteed status and local search visibility.
Why Choose Us?
Here are some reasons why you should choose us for your local service ads
Google Experts
As a Google Partner agency, we have extensive experience in Google Ads, Google Business Profile (GBP) management, and search engine optimisation. We know how to optimise businesses for Google’s platforms, helping them appear in local search, Google Maps, and paid ads. Our expertise ensures your business gets maximum visibility and high-quality leads.
Highly Experienced
With years of experience in Google Ads, SEO, and web design, we’ve helped countless businesses grow their online presence and attract more customers. Our knowledge of Google’s advertising ecosystem means we understand how to optimise campaigns, improve rankings, and drive real business growth—whether through organic search or paid ads.
Local Company
We are a Hull-based agency that understands the challenges and opportunities of local businesses. We know how to target the right customers in your area, helping you stand out in Google search results. Whether you’re looking to grow locally or expand further, we offer trusted, hands-on support to help your business succeed online.
Want to Be Google Guaranteed?
Get in touch for a FREE no-obligation quote or to learn more about Google Local Service Ads. We help businesses get Google Guaranteed, appear at the top of local searches, and attract more leads—all while handling the setup and management for you.