Pure Facilities

Hull Web Design & SEO Project: Pure Facilities are a Hull and East Yorkshire based commercial HVAC company supporting businesses across most of the UK with air conditioning, refrigeration and heat pump solutions. They came to us for a website that better reflected the quality of their work and presented the business in a more professional, modern way.

From the start, the goal was simple: turn visitors into enquiries. We structured the site to build trust quickly and make it easy for businesses looking for HVAC installation, repairs or maintenance to understand the services on offer and get in touch. Clear “Get a Quote” calls to action are placed throughout the site to guide users towards making contact.

Visually, we created a clean, confident design using a strong engineering-inspired colour palette of bold blue, deep charcoal and plenty of white space. Crisp typography, clear headings and subtle animations help the site feel modern and professional without distracting from the message.

To strengthen credibility, we made trust signals highly visible throughout the website. Accreditations are prominently displayed, customer feedback is highlighted through a reviews slider, and all imagery was supplied by the client to keep the site authentic and grounded in real projects. We also introduced a branded background detail taken from the existing logo to add personality while keeping the layout clean and professional.

The finished website is built on WordPress, giving the team an easy way to keep content updated. It is fully mobile responsive and includes a blog, a mega menu for easier navigation, and a Google reviews feed to help reassure first-time visitors.

SEO Improvements since launch

The SEO impact of the new website was visible within just 3 months of launch. Before the redesign, Pure Facilities had only 5 keywords ranking inside Google’s top 20 results. That quickly grew to 116 keywords ranking in the top 20, giving the business far greater visibility for the types of services potential customers are actively searching for.

Most importantly, these were not just small ranking improvements. Pure Facilities secured 44 keywords in positions 1 to 3 and a further 40 keywords in positions 4 to 10, meaning a large number of their priority terms were now appearing on page one of Google. This gave them a much stronger presence in local search and significantly increased their chances of being found by businesses looking for commercial HVAC support in Hull and the surrounding area.

Some of the strongest improvements included:

• commercial hvac company hull – #1
• commercial hvac maintenance hull – #1
• commercial hvac installation hull – #2
• commercial air con installation – #1 for searches in Hull
• commercial hvac installation – #1 for searches in Hull
• commercial hvac company – #1 for searches in Hull

These early results reflect the strength of the SEO foundations put in place during the build. Clear service targeting, dedicated landing pages, improved site structure, location-focused content and a faster, more modern website all helped Google better understand the business and rank it more competitively for valuable search terms.

For Pure Facilities, this has meant more than just improved rankings. It has created a stronger search presence for their core commercial services, helping put the business in front of more relevant decision-makers at the exact point they are looking for installation, maintenance and repair support.