Hull Web Design Project:Lloyds Driving School offer affordable driving lessons across the Hull, Beverley & East Yorkshire region. They already had a website for their driving school business but it had been built many years ago and was looking dated. We designed a website for them which has a modern design featuring high-resolution full-width stock images and line icons.
The homepage of the website has a “Recently Passed” section which automatically pulls the images from the Lloyds Driving School Instagram page. When one of thier students passes their driving test, Lloyds upload the picture to Instagram (which can be done via the app on their phones) and the image is automatically displayed on the website. This makes it very easy for Lloyds to keep this section updated and means they are only having to upload the image in one place (Instagram) which saves them time.
Lloyds have a “first lesson for £20” offer which gives new students the opportunity to try out their driving school. We added a contact form (with fields for Name, Email, Telephone and Location) to the homepage of the website to promote this offer. Potential students can fill in the contact form to take advantage of the offer and their details are emailed straight to the main Lloyds email address.
The website is fully SEO optimised with good meta titles, meta descriptions, keywords and heading tags. This means that it ranks well on all major searches engines including Google for their main keyword phrases such as “driving school hull”, “driving lessons hull” and “driving instructors hull”.