Janet Pattison The Florist is a Hull florist and sells a wide range of flowers for all occasions.
We first developed an e-commerce website for them in 2014 and in September 2017 we completely redesigned the website. The new design features more products on the homepage which makes it more likely a customer will see a product they want to buy straight away without having to search through the website to find something. The website now has more categories which makes it easier for a customer to find a specific product, such as flowers to “say sorry” or flowers to say “get well soon”.
Their new website also features an improved delivery charge calculation where the delivery charge is automatically calculated and added to the order total based on the postcode of the address the order is to be shipped to.
We also spent time optimising the website for search engines by ensuring it had good meta titles and meta descriptions. The website now ranks very high on Google for local searches such as “Florist Hull” and “Flowers in Hull”.
Janet Pattison The Florist originally approached us in 2014 wanting a new e-commerce site for their business because their current website was letting them down; it didn’t look professional and was not getting many sales at all. Also, the company they were using for their old website were based out of Hull and were hard to get hold of for support.