Creating a fresh online presence for Innovation Blinds, a premier blinds, shutters, and awnings company in the UK, was an exciting project centred around combining user-friendly design with an aesthetic that reflects the brand’s quality and versatility.
The design process started by deriving a colour scheme from the company logo, resulting in a visually appealing balance of a vibrant golden hue and a deep, sophisticated purple. This palette set the stage for an engaging user experience, embodying the brand’s commitment to innovation and quality.
Visual storytelling played a significant role in the website’s design, with a selection of stock images and client-provided photographs showcasing an array of products, including blinds, shutters, curtains, and awnings. This allowed potential customers to visualise the impact these products could have on their own homes and businesses.
Typography choices favoured modern and bold fonts for titles, creating a commanding presence on the page, while the body text utilised a more neutral and highly-readable font. This blend achieved a pleasant reading experience while reinforcing the brand’s identity.
The overall design theme was boxed, focusing on clean lines and symmetry throughout the site’s elements such as icons and buttons. This style enhanced the site’s professional look, excluding border radius on most design components to maintain a consistent, sleek appearance.
The website serves a diverse audience of homeowners and businesses seeking to enhance their spaces with blinds, shutters, curtains, awnings, and other products. The main goal of the website was to facilitate enquiries and provide comprehensive information, with “Get a Quote” as the key call to action.
A thoughtfully crafted dropdown menu in the main navigation bar showcases the product offerings, each leading to a dedicated page with in-depth information and a clear call to action.
Recognising the importance of SEO, we infused each page with custom meta titles and descriptions, along with an optimal number of keywords to improve their performance in search engine rankings. Major keywords were strategically included in headings and page titles for visibility.
Constructed on the WordPress CMS platform, the website provides a robust and user-friendly interface for content management. Its mobile-responsive design ensures easy navigation on phones, offering an excellent user experience across all devices.
Through this project, Innovation Blinds now has a sleek, professional, and fully optimised website that not only showcases its wide array of products but also strengthens its online visibility and engagement with customers.