CladdPlus

Hull Web Design & SEO Project: CladdPlus is a leading supplier of decorative cladding panels, offering nationwide delivery from its three showrooms located in Hull, Doncaster, and Nottingham. With decades of industry experience, the company provides high-quality, affordable cladding designed to enhance both domestic and commercial interiors, from contemporary bathrooms to functional wet rooms. Known for its expert product knowledge and friendly service, CladdPlus helps customers across the UK transform their spaces with confidence.

Claddplus approached us looking for a website that not only looked more professional but also helped boost their online presence and improve the functionality of their e-commerce offering. With showrooms based in Hull, Doncaster and Nottingham, and a delivery service that spans the whole of the UK, it was important for their site to be both visually engaging and built to scale as their business grows.

The new website is geared towards one key goal: increasing online sales. It provides a smooth shopping experience for customers in the market for cladding panels to enhance their home’s appearance. With clear and consistent calls to action such as “Shop Now”, “Shop Cladding” and “Contact Us”, the website makes it easy for users to navigate and convert.

The branding and design reflect the client’s visual identity. It uses a logo supplied by Claddplus and a clean, modern layout. The colour palette combines a muted olive green, dark slate grey, a rich brick red and a soft off-white for a sleek, professional look. A mix of client-provided imagery and carefully chosen stock photos helps showcase the products in context. The typography complements the overall design, using a bold, modern sans serif for headings and a clear, readable sans serif for body text.

Built on WordPress, the website is fully mobile responsive. This ensures it’s easy to browse and shop on phones and tablets. To support search visibility, we optimised header tags and metadata with well-researched keywords, created landing pages for major cities near their showroom locations, and ensured the site loads quickly by optimising image sizes.

We also added several powerful features to elevate the user experience. A Google reviews slider helps build trust. A detailed megamenu makes it simple to browse the full range of cladding categories. A quote calculator allows customers to estimate their costs on the spot. A clever free sample button enables users to instantly add a sample of the product they’re viewing to their basket. These features encourage product trials and boost engagement.

This project delivered a sleek, functional and conversion-focused website that positions Claddplus as a leading choice for decorative cladding across the UK. It’s built to grow with the business and perform well both visually and technically.