Web Design Project: Although we normally build websites for companies in the Hull & East Yorkshire region, we are also happy to work with businesses from outside this region. One example of this is Car Finance Northern Ireland who provide vehicle finance solutions for a wide range of customers in Northern Ireland. With over 15 years’ experience in the car finance industry, they can help you finance your next car, electric car, supercar, motorbike, light commercial van or caravan.
We kicked things off with the company’s existing logo, which set the stage for the website’s colour scheme. We chose a vibrant rose-red paired with a deep sea-blue. These colours not only livened up the website but also instilled a sense of trust, perfectly aligning with the brand’s ethos.
When it came to visuals, we took great care in selecting images that would showcase the full scope of what Car Finance Northern Ireland has to offer. We used a mix of stock photos and images provided by the client, featuring cars, motorbikes, and vans, to give a well-rounded view of the products available. This helped create a focused yet dynamic user experience.
For the text on the site, we chose a modern, rounded font for the titles and a clean, easy-to-read typeface for the body text. The mix of fonts keeps things visually interesting while ensuring the site is easy to read, inviting users to delve deeper.
Design-wise, we went for a rounded theme for the site’s icons, buttons, and other interactive elements. The rounded corners add a modern, friendly touch, making the site more engaging to navigate.
We made navigation a breeze with a dropdown menu in the main header, neatly listing all the products. Each product links to its own detailed page, encouraging users to take the next step.
SEO was a big focus for us. We crafted custom meta titles and descriptions for all the key pages, including the homepage. We also sprinkled in just the right amount of relevant keywords throughout the content, headings, and page titles to boost the site’s search engine performance.
Built on the reliable WordPress CMS, the website is easy to update and manage. We also put a strong emphasis on mobile-responsiveness, fine-tuning the site to work seamlessly on phones to make it as accessible as possible.
To wrap it up, the new website for Car Finance Northern Ireland is more than just a pretty face. It’s a functional, easy-to-use platform that does its job well—whether that’s generating inquiries, providing crucial information, or showcasing the company’s wide range of financial products. It strikes a great balance between looking good and working well.