All Seasons Leisure

Web Design & SEO Project: Although we normally build websites for companies in the Hull & East Yorkshire region, we are also happy to work with businesses from outside this region. One example of this is All Seasons Leisure. All Seasons Leisure are campervan conversion specialists with a stock of luxury VW Transporter campervans for sale at their dealerships in Newcastle and Kilmarnock.

The purpose of the website is to showcase their stock of campervans for sale and generate leads.

All Seasons Leisure already had established branding and an existing website. Many of the design features were retained for the new site, and we aimed to build on this strong foundation. However, the previous website had performed poorly on Google, so our main focus was on improving SEO as well as website usability.

We used high-quality images provided by the client, featuring their campervans and showrooms, along with new videos they had produced. This approach created a dynamic and comprehensive visual representation of their offerings, making the user experience more engaging and clear.

We implemented a megamenu for easier navigation, allowing users to quickly find campervan types, price ranges, and conversion services. Additionally, we added an easy-to-use vehicle filter feature to help users find the perfect campervan based on their preferences, significantly improving the site’s user experience.

A latest news section was added to keep users informed about updates and new products, adding value and engagement to the site. New pages were created specifically for the conversion services they offer, providing detailed information and enhancing service visibility.

SEO was a major focus of our strategy. We added custom meta titles and descriptions for all key pages, including the homepage, and strategically placed an optimal number of relevant keywords within the content, headings, and page titles. This was crucial for improving search engine performance and driving traffic to the site.

Built on WordPress CMS, the website offers easy and efficient content management. Mobile responsiveness was also prioritised to ensure flawless navigation on phones, enhancing accessibility and user engagement.

SEO & Google Ranking Improvements

In the first 2 months after launching the website, All Seasons Leisure experienced a significant improvement in their Google Search Rankings. Specific keywords saw notable ranking boosts: “VW Camper Van for Sale,” which has 4,000 monthly searches nationally, jumped from #29 to #8. “Campervans for Sale,” with 50,000 monthly searches nationally, improved from #13 to #9. Additionally, “VW Transporter camper vans for sale,” with 1,500 monthly searches nationally, soared from #38 to #9. These improvements have significantly enhanced the website’s ability to attract potential customers and generate inquiries, solidifying All Seasons Leisure’s position in the market. Their rankings continue to improve month by month.

In summary, the new website for All Seasons Leisure is a visually appealing, functional, and user-friendly resource. It effectively generates inquiries, provides essential information, and showcases the company’s extensive range of products and services, achieving a harmonious balance between form and function.