If you haven’t already got a website for your business then it’s something you need to seriously consider. In today’s marketplace, advertising in the Hull Colour Pages and Hull Daily Mail isn’t enough. If a customer wants to find a business they will more often than not open Google on their PC, mobile or tablet and search for the business type that they require. Without a website, these potential customers will not find your business and will instead take their custom to your competitors who have got websites. Having a presence on the web enables you to attract new customers and stay connected with your existing customers.
Unlike most web design companies, our websites do not cost an arm and a leg. Please see our pricing page to see just how affordable our websites are. It is also worth bearing in mind that in most cases a good website should more than pay for itself in the new custom it brings in.
A Facebook Page Isn’t Enough
Having a Facebook page for your business is a good start, but it’s not enough. Here’s why:
(1) Design Limitations
When it comes to the design of your Facebook page, the only images you can change are the logo and cover picture which have set dimensions. As a result your Facebook page looks very similar to the millions of other businesses who have a Facebook page. It is hard to make your business stand out from the competition with just a Facebook page.
(2) Google Ranking
Facebook gives you no control over the SEO (Search Engine Optimisation) of your page which means you are unable to optimise it for search engines such as Google and Yahoo. With a website you have full control over the SEO (which we will do for you) and as a result websites generally perform a lot better in Google than Facebook pages do.
(3) Presenting information
When potential customers go to your Facebook page they cannot see a list of the products/services you offer and their prices. Information such as this is easily presented on a website.
(4) Usage
Not everyone uses Facebook, in fact the latest reports suggest it is actually in decline compared to other social media platforms such as Twitter. Potential customers not on Facebook will not find your business online.
(5) Negative Image
If your Facebook page only has a few “likes” then this can create a bad image for your business and give potential customers the impression your business is unpopular and doesn’t have many existing customers. Similarly if your Facebook page is not updated regularly it will look outdated and people will question if you are still in business.
(6) Competitor Adverts
You have zero control over what adverts appear on the sidebar of your Facebook page. It is possible that if one of your competitors is advertising on Facebook that their advert appears in the sidebar on YOUR page. Our websites have no adverts on them so there is no risk of a competitor taking away your customers.
Already Got a Website?
Just because you’ve already got a website doesn’t mean we can’t help you. Take a look at your website and ask yourself, is it working for you? Does it look good on mobile & tablet devices? Is it informative, up-to-date, connected to social networks and search-engine friendly? Chances are your current website is failing on at least one of these. We do all of the above at affordable prices.
For many small businesses, a customer’s first impression of the business is through their website. It is therefore vital that you not only have a website but that it looks good because an ugly website that functions poorly can have a negative effect on a customer and turn them off your business. The websites we build look professional and will give a great first impression to your potential customers so that they can take your business seriously.
For more information about our web design services, or to request a free quote, please don’t hesitate to contact us on 01482 440738.
