SEO, or Search Engine Optimisation, is a technique for making your web page appear more frequently above others in a list of results from a search engines such as Google, Yahoo and Bing.
SEO is a technique which helps search engines such as Google find and rank your site higher than the millions of other sites in response to a search query. SEO therefore helps you get traffic from search engines.
Whenever you enter a query in a search engine and hit ‘enter’ you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list, or at least on the first page, as they perceive those to be more relevant to the query.
When employing a company to design your web site do ensure that they understand the importance of SEO and have strategies to ensure that your website is search engine optimised. We do and we provide lots of tips on our blog for free.