Here at Get Noticed Locally we aim to create websites that don’t just look great but also generate a lot of enquiries for our clients and make a real difference to their business. The majority of our clients find that, after launching the new website we developed for them, the combination of having a website that looks great, ranks well on Google and has great calls to action leads to a big increase in the number of enquiries they receive from potential customers. For a lot of clients this means they are able to grow their business, often employing additional members of staff and increasing the capacity of work they can take on which in turn leads to an increase in their overall profits.
One example of a client of ours that has benefitted greatly from the new website we developed for them is Phil Took Design Flooring, an LVT flooring company based in Hull, East Yorkshire.
Before We Started
Before we started designing the Phil Took Design Flooring ( www.lvtflooringhull.co.uk ) website, we carried out some keyword research to find out the relevant keyword phrases that the business’s potential customers search for on Google Search. From this research we found that, as well as searching for the flooring type (Luxury Vinyl Flooring), people were also searching by brand (such as Karndean Flooring, Amtico Flooring and Camaro Flooring etc) and also by room (bathroom flooring, kitchen flooring etc). We therefore structured the website to have separate pages for all these different flooring brands/rooms which meant we were able to fully optimise each page for search engines to rank well for that particular keyword.
What We Did
We designed a modern website for Phil Took Design Flooring incorporating their existing logo and colours of green & dark grey. Just some of the features of the website are:
- Modern wide design
- Fully responsive design to work on all sized devices
- SEO optimised to rank well on search engines
- SSL certificate so websites loads over https
- Well-structured page layout
- Mega menu for “Flooring” dropdown to separate floor types and rooms
- Use of modern icons and fonts
- Good calls to action so visitors can easily “Get a Quote”
- Mix of stock images and the business’s own images
- Embedded Instagram feed which automatically updates the website with the client’s images from Instagram
- Spam protection to greatly reduce the amount of contact form spam
- Website hosted on superfast hosting
The Results
Phil Took Design Flooring have experienced a massive growth in their business since launching the website in May 2020. After the new website was launched, it was quickly indexed by Google and started climbing up their search rankings. Today, the website performs very well on Google Search, some examples (at time of writing) are:
- #1 result for search term “lvt flooring hull”
- #1 result for search term “karndean flooring hull”
- #1 result for search term “amtico flooring hull”
- #1 result for search term “design flooring hull”
- #1 result for search term “luxury flooring hull”
- #1 result for search term “kitchen flooring hull”
- #1 result for search term “bathroom flooring hull”
- #1 result for search term “living room flooring hull”
- #1 result for search term “hallway flooring hull”
- Page 1 for search term “flooring installer hull”
- Page 1 for search term “domestic flooring hull”
- Page 1 for search term “commercial flooring hull”
- Page 1 for search term “specialist flooring hull”
What The Client Said
Phil Took kindly left us the following review:
First time I have ever needed a website and can honestly say it’s the best decision. Both Mark and John have helped design a website that suits my needs and with no hassle! The website looks fantastic and is a high standard of work. would 100% recommended to anyone looking at getting their own website sorted out. Thanks again.
