Web Design Case Study: Kingston Cleaning Services
4th March 2025
Two years ago, Kingston Cleaning Services (KCS) approached us at Get Noticed Locally for a website overhaul. As a well-established commercial and industrial cleaning company in Hull and across Yorkshire, they needed a modern, high-performing website that not only showcased their expertise but also generated more business. Fast forward to 2025, and their online presence has never been stronger—ranking #1 on Google for multiple high-value search terms and attracting more leads than ever before.
The Challenge: A Website That Looked Good But Didn’t Perform
KCS’s old website wasn’t necessarily outdated in terms of appearance. It featured high-quality images and a professional layout. However, beneath the surface, several issues were holding them back:
Slow Loading Times – Large, unoptimised images meant that page load speeds were poor, affecting user experience and SEO rankings.
Lack of Targeted Content – The site lacked dedicated service and location pages, making it harder for KCS to attract clients in key areas like Leeds and Manchester.
Poor SEO Optimisation – Without properly structured content, metadata, or keyword targeting, the site struggled to rank for essential industry-related searches.
Limited Lead Generation – The website wasn’t designed to maximise conversions, making it harder for potential customers to take action.
The Solution: A High-Performing, SEO-Optimised Website
We knew that KCS needed a complete website transformation, focusing on speed, usability, SEO, and lead generation. Here’s how we tackled the project:
1. Website Redesign for Speed & Usability
We developed a clean, professional, and mobile-responsive WordPress website that prioritised fast load times and intuitive navigation. High-quality images were optimised for performance, ensuring that users had a seamless browsing experience.
2. Dedicated Service & Location Pages
To improve search visibility, we created detailed service pages covering industrial cleaning, commercial cleaning, and specialist cleaning services. Additionally, we developed location-based pages for Hull, Leeds, Beverley, and surrounding areas—helping KCS expand its reach.
3. SEO Overhaul: Higher Rankings & More Organic Traffic
A strong SEO strategy was implemented, incorporating:
- Keyword-optimised headings and content to boost rankings
- Strategic internal linking for improved site structure
- Unique meta titles and descriptions for every page
- Case studies and testimonials to enhance credibility
4. Lead-Generating Calls to Action
To turn visitors into customers, we implemented clear calls to action (CTAs) throughout the site. Quote request buttons, phone number prompts, and contact forms were strategically placed to encourage enquiries.
The Results: #1 Google Rankings & Business Growth
Since launching the new website in 2023, KCS has experienced significant improvements in their online performance:
Top Google Rankings – KCS now ranks #1 for multiple high-value keywords, including:
- Commercial cleaning company Hull
- Industrial cleaning company Hull
- Factory cleaning Hull
- Air duct and extraction cleaning Hull
Increased Website Traffic – Organic search traffic has grown significantly, with more potential clients discovering KCS’s services.
Higher Conversion Rates – More enquiries are turning into paying customers, thanks to targeted content and improved lead generation features.
Business Expansion – KCS has strengthened its presence in Leeds and Beverley, securing more commercial and industrial cleaning contracts.
Conclusion: A Website That Works Hard for the Business
KCS’s website is no longer just a digital brochure—it’s a powerful marketing tool that attracts, engages, and converts visitors. By combining smart web design with a strong SEO strategy, we’ve helped them establish a dominant online presence that continues to drive business growth.
Are you looking to transform your website and rank higher on Google? Get in touch with us today and let’s discuss how we can help!
