Hull Web Design Project: Open Fibre are a leading provider of full fibre broadband in Hull, Yorkshire & Lincolnshire. They are a team of dedicated professionals who are passionate about bringing the fastest, most reliable internet to homes and businesses in the community.
When they approached us, Open Fibre already had a company logo which we incorporated into the new site’s design. We maintained their brand colours, creating a visually harmonious interface that was both appealing and user-friendly. We enhanced the website with premium stock images, emphasising themes of satisfied customers enjoying their new high-speed internet connections within their homes.
One of our key design elements was the presentation of Open Fibre’s residential and landlord packages, as well as their business packages. These were presented in an easy-to-understand, visually appealing format that highlighted their key benefits such as download and upload speeds, prices, and included features. Prominent ‘Check Availability’ buttons were added to each package to encourage users to find out if the services were available in their area.
Open Fibre’s key strengths, such as their quick and painless setup, competitive prices, and friendly support, were highlighted on the homepage to instantly convey the company’s value propositions to the visitors. The main call to action was an “Apply Now” button, designed to facilitate swift and easy registrations for their services.
Our team also worked to enhance the website’s SEO capabilities, creating dedicated pages for all their service offerings. Custom meta titles and meta descriptions were added to each page, optimised with strategic keywords to boost performance for relevant search terms. After the launch, the website’s rankings for desired search terms showed significant improvement, propelling Open Fibre’s visibility to its target audience.
The website was built using WordPress CMS, providing an easy-to-manage backend for the client. The site was also made fully mobile-responsive, ensuring an optimal browsing experience across all device types and screen sizes. The end result was a modern, user-friendly, and SEO-enhanced website that accurately represents Open Fibre’s commitment to quality and customer satisfaction.