Hull Web Design Project: Hudson & Hudson are a magical comedy double act from Hull, comprised of real-life husband and wife, Alan Hudson and Kat Hudson. Both are well-established solo performers on the magic scene having made notable TV appearances including Britain’s Got Talent, however, this is the first time they’ve teamed up on stage.

Before approaching us to build the website, they already had their branding created and had performed a run of shows at Edinburgh Comedy Festival. Their existing logo inspired the website’s colour palette of sunshine yellow and vibrant pink, infusing the website with a sense of whimsy and excitement that reflects the duo’s magical and comedic flair.

In terms of visuals, the website features images provided by Hudson & Hudson themselves from a professional photoshoot they had conducted. The images capture the essence of their performances and personality. These images are not just decorative but also serve as an insight into the world of magic and comedy that they create, offering a glimpse into their shows.

The typography was carefully selected to complement the duo’s unique style. We used modern and bold fonts for titles, creating an immediate visual impact, and paired them with a more understated font for the body text, ensuring readability and a smooth user experience.

The website’s design features a boxed layout, giving it a structured yet inviting feel. This choice, along with the absence of rounded edges on many design elements, provided a clean and contemporary look, making it easy for visitors to navigate and interact with the site.

The primary audience for this website includes people who are thinking about booking tickets to one of their shows and are seeking more information. It also targets people who may have seen one of their shows or TV performances and want to be kept updated on future events. To cater to this audience, the site was designed to be both informative and engaging, with prominent links to their social media accounts.

Built on the WordPress CMS, the website offers ease of content management and future updates. Additionally, we prioritised mobile-responsiveness, recognising the increasing trend of mobile usage. This optimisation ensures that the site is easily navigable on phones, enhancing accessibility for a broader audience.

In conclusion, the new website for Hudson & Hudson is not only a visually captivating platform but also a functional and user-friendly resource. It effectively achieves its goals of providing valuable information, generating booking enquiries for their live shows, and showcasing the duo’s magical and comedic talents.

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