12th Apr 2016

Getting Reviews on Your Google Business Page

By |April 12th, 2016|Categories: GNL Blog|Tags: , |

If you are one of our many local business customers, you will already know about the importance of setting up a Google My Business Page for your company. And you will of course know about the importance of reviews on Google Plus and reviews more generally. Google My Business is free and helps you manage how your company or service appears in numerous Google products including search and maps.  If you want to be found on Google, you really should [...]

20th Aug 2014

Get Good Customer Testimonials For Your Website

By |August 20th, 2014|Categories: GNL Blog|Tags: |

Testimonials are evidence that you actually have customers in Hull and East Yorkshire and that they are happy and satisfied customers. Testimonials are the ‘written word of mouth’. And all good businesses know that word of mouth is without doubt the best form of advertising. When a product or service comes recommended the buyer feels increased confidence and so takes a step closer to buying it. For example, if you are searching testimonials for a [...]

19th Jan 2014

Five Reasons Why a Small Business Really Needs a Website

By |January 19th, 2014|Categories: GNL Blog|Tags: , , |

It is better to have no web site at all than a rubbish one.  A website creates an impression of your business. A messy, difficult to navigate site with poor appearance will have more of a detrimental effect on your business than not having a site at all. A small, simple, but perfectly formed site is preferable over one that is messy, confusing and difficult to load. Do read on if you want to know why you should have a good website for your small [...]

2nd Jan 2014

What Are ‘Backlinks’ and Should You Pay For Them?

By |January 2nd, 2014|Categories: GNL Blog|Tags: , , , , , , |

Do not pay for or ask for irrelevant 'backlinks' to your business website.  It is quality not quantity that counts. 'Backlinks' are links form other web sites that are directed towards your website. Although the number of backlinks to your website can be an indication of the popularity or importance of your website and backlinks are important for search engine optimisation (SEO)  because some search engines, especially Google, will give more cred [...]